MediaWorx executed a priority-market commuter rail, radio, and print campaign surrounding consumers with Finlandia’s new advertising platform featuring the brand’s quality heritage and call-to-action to ‘ask’ for Finlandia at the deli.

Finlandia’s top 10 customers were integrated into the radio campaign and provided strong support in the deli and cheese section throughout the 4 month campaign flight.

Consumers were surrounded by Finlandia brand messaging in their cars, on all the major NE commuter rail systems and within select ‘food editions’ of local publications including The New York Times, Boston, and Philadelphia magazines.