Helping a beloved Brand go from the easter basket to the christmas stocking.
PEEPS®, the iconic Easter candy brand, was tasked with extending consumer brand love and volume to the Christmas season!
A first-ever PEEPS® Christmas TV spot was created by The Terri & Sandy Solution – and MediaWorx was challenged with stretching limited advertising dollars during the holiday season
MediaWorx executed a highly targeted cable TV schedule for cost effectiveness and ‘appointment’ TV for maximum impact – pairing the highly creative ‘Hopping Santa’ TV spot within iconic family Christmas specials
Digital and social media were leveraged to expand reach and engagement, MediaWorx also ran the TV spot as online video content through Facebook and YouTube
The PEEPS® holiday campaign exceeded the brand’s sales goals while driving
significant distribution gains for PEEPS® new chocolate items.
MediaWorx was awarded an Effie alongside TSS Advertising for measured campaign effectiveness and media strategy.
We implemented Media Planning & Buying, Media Strategy, and Customer Driven Media.