We “Put That (bleep) on Everything” — and everywhere!
Frank’s RedHot needed a cost effective, yet innovative way to market their brand and connect with a large audience in the highly competitive hot sauce category.
What happens when you combine a red hot brand, red hot creative, and a red
hot media plan? Sales and market share go through the roof!
hot media plan? Sales and market share go through the roof!
That’s what happened when Frank’s RedHot launched a new creative
campaign in priority markets featuring Ethel, the iconic radio personality who
"Puts that (Bleep)" on all her favorite foods.
campaign in priority markets featuring Ethel, the iconic radio personality who
"Puts that (Bleep)" on all her favorite foods.
Now That’s Hot!
MediaWorx leveraged phenomenal creative messaging and ensured that everyone looking to spice up their lives heard that message.
We developed a region-by-region US takeover strategy that helped catapult Frank’s RedHot to the #1 hot sauce in the country in just over a 3 year period.
Spicing Up The Airwaves
Frank’s RedHot’s Ethel, and her iconic tag line, were included in a value-added on-air strategy including DJ testimonials, live on-air tastings, and on-air contests.
Top radio personalities included Frank’s RedHot in their social conversations (Facebook and Twitter) and posted videos of themselves and the ‘entertaining’ ways they serve up Frank’s.
The Results
Frank’s RedHot achieved #1 hot
sauce status in the category.
sauce status in the category.
Frank’s RedHot tripled its volume
and sales during a very successful
6-year campaign window.
and sales during a very successful
6-year campaign window.
The Skillset
We implemented Media Planning & Buying, Media Strategy, Media Promotion, and 360 Campaign Activation.
More Work
